Shaping Beauty

img.0Digital rendering of ‘Tea & Coffee Towers’ by Acconci Studio

The Design Museum Holon presents ‘In-possible’, an extensive exhibition that highlights the Alessi Museum Collection, showcasing a number of ideas conceived by the likes of Ronan and Erwan Bouroullec, Achille Castiglioni, Zaha Hadid, Hans Hollein, Toyo Ito, Alessendro Mendini and Patricia Urquiola, that never made it to the finish line. Sketches and simulations of the development stages accompany each design, along with a description of the working process — from the commissioning or initiation stage, to the moment the company, or the creative, chose to halt its development.

img.1Concept sketch of ‘Venini Vase’ by Alessandro Mendini, 2004

"In-possible" reveals the crucial aspect between designer and company, and how an industrial object is the result of a collective work that emerges from a partnership between the creative and their inherent skills; contributing to what is often a long, laborious procedure in bringing an idea to fruition.

img.2Concept sketch of ‘Glass set’ by Toyo Ito, 2011-2012

Alessi is one of the world’s most important and influential design companies of our time, offering a fascinating cross-section of contemporary product creation. Within its museum collection, the 1000+ designers who have collaborated with the italian brand over the course of its existence, are represented through more than 25.000 objects, 19.000 drawings and 20.000 photographs.

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Concept sketch of ‘Mellita Coffee Pot’ by Hans Hollein, 1980

‘The "In-possible" exhibition displays designs developed by Alessi… they were selected from a much bigger group of equally unborn designs – collected in our museum – with the purpose of emphasizing both the eclecticism and the cultural liberality of our activity as manufacturers. An attitude that, while objectively unable to formulate a univocal behavior of design, I think is our typical trait.’ - Alberto Alessi, President of Alessi

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Concept sketch of ‘Pesci (fish) cold beverage set’ by Doriana and Massimiliano Fuksas, 2008

As an established institution, Alessi brings forth a formidable perspective to numerous approaches of design, and while it has quite the portfolio of realized products, it also has an archive of concepts presented in the form of renderings, sketches, technical drawings, prototypes and semi-finished pieces, that were never realized. This varied weave includes refined cultural and social elements, while simultaneously addressing the practical and financial factors that are a reality of the business.

img.5Concept sketch and prototype of jewelry piece by Future Systems, 2004

img.6Digital rendering of ‘crevasse vase’ by Zaha Hadid, 2005

img.7Metal decoration research by Claudia Raimondo, 2001

img.8Digital rendering of ‘spider bowl’ by Scott Henderson, 2009

img.9Digital rendering of ‘barbecue stand and cutlery set’ by Greg lynn Form, 2003

Via Designboom - Read the source