The National Gallery of Modern and Contemporary Art in Rome presents ‘Corporate Art’ an exhibition that emphasizing the relationship between the world of business and art. The aim of the exhibition is to discover the tradition of cooperation between the two worlds, presenting signs of artistic expressions in the field of marketing, social responsibility and corporate communications.
The exhibition includes more than seventy works of Italian and international contemporary artists and designers. The exhibition illustrates the wide variety of possible collaborations between artists and companies.
Antonio Pio Saracino was asked to present his design for the Eni Formula One Trophy.
img.0Eni Formula One Trophy by Antonio Pio Saracino
Eni hired Antonio Pio Saracino to design the Formula One and Moto GP trophy for 2010-13 using their iconic six-legged dog logo as inspiration. The instructions were to transform the fire-breathing dog – its body, legs, and the flame – into fluid lines, stressing the dynamic quality of the creature as new symbol of speed. Saracino re-invented and recreated Eni historical logo into a sculptural Trophy.
img.1Dynamism in the artwork
The fluid lines travel throughout the body, from the six legs to the spine and up to the head, which transforms into the flame. The trophies are manufactured by means of selective laser sintering, and the polyamide material is then lacquered in gold, silver or bronze pigment.
img.2The Eni Trophy
“Title Sponsorships - The six-legged dog decided to strengthen its presence in racing in 2010 with two title sponsorships: Eni is the title sponsor of the German Moto GP (eni Motorrad Grand Prix Deutschland), at the Sachsenring racetrack, and the F1 Hungarian Grand Prix (eni Magyar Nagydij), at the Hungaroring racetrack. As in 2010, this year as well eni will dress the Grid Girls at the two events with clothes specifically designed for eniracing, while the trophy that goes to the top three winners in each category of the Moto GP of Germany and the first three finishers in the Formula One GP in Hungary is created by the designer Antonio Pio Saracino.” Eni.com
img.3Artworks at Corporate Art exhibition
List of Artists in the exhibition ‘Corporate Art’:
Afro Basaldella, Aidan, Sarah Arnett, Daniele Basso, Riccardo Bernucci, Peter Blake, Stefano Bolcato, Alex Braga, Romero Britto, Leonetto Cappiello, Carlo Cecchi, Bruno Ceccobelli, Gianluigi Colin, Eugenio Colmo, Valentina De Martini, Walter Di Giusto, Baldo Diodato, Matilde Domestico, Flavio Favelli, Sidival Fila, Riccardo Fortuna, Beppe Giacobbe, Emanuele Giannetti, Matteo Giuntini, Renato Guttuso, Beppe Guzzi, David Harber, Mimmo Iacopino, Hara Katsiki, Giancarlo Lepore, Lobulo, Marco Lodola, Mario Mafai, Chicco Margaroli, Paolo Masi, Peter Max, Alexander McQueen, Poonam Mistry, Maurizio Mochetti, Riccardo Augusto Moro, Maurizio Nannucci, Ugo Nespolo, Gianni Novak, Mimmo Paladino, Enrico Paulucci, Antonio Politano, Concetto Pozzati, Pino Procopio, Sandro Properzi, Marcello Reboani, Giuseppe Riccobaldi, Pietro Ruffo, Tom Sachs, Giuseppe Santomaso, Guido Scarabattolo, Antonio Pio Saracino, Marco Schifano, Skenè, Emilio Tadini, Croce Taravella, Salvatore Vaccalluzzo, Marco Veronese, Lorenzo Vespignani, Willow, Peter Yuill, Olimpia Zagnoli, Fabrizio Folco Zambelli.