Rolls Royce motor cars inspired by haute couture

A common philosophy of craftsmanship behind desirable luxury goods

A project by Marque’s Design Studio

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img.0Images courtesy of Rolls-Royce

Bounded by a common philosophy of taking the very finest materials and crafting them into exquisite and desirable luxury goods, Rolls-Royce Motor Cars was influenced by Haute Couture, to create the ‘wraith – inspired by fashion’. It provides a modern twist on the grand tradition of tailoring and commissioning a fine suit. Instead of in an atelier, the creation of one of these bespoke vehicles begins at the Marque’s Design Studio in Goodwood, England. Here, influences are sourced from color palettes, materials and techniques that are commonly used in the world of high fashion.

img.1Rolls-Royce motor cars and the world of haute couture have long been bound by a common philosophy

Giles Taylor, director of design for Rolls-Royce Motor Cars, commented, ‘this iteration of wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and bespoke tailors, resulting in an aesthetically stunning and sartorially on-point motor car.’

img.2Its signature shoulder-line is accentuated deftly

The ‘wraith’ features a two-tone exterior scheme of andalucian white and artic white, creating a neutral setting for a choice of accents; jasmine, tailored purple or mugello red. Continuing to the interior, palette choices are focussed on either the white or the black. Much like the finest bespoke garments, its beauty is found in small details. This is shown by the highlight color that is not only placed for the embroidered headrests, seat stitching and piping, but also for the composition steering wheel. Further showcasing remarkable craftsmanship, the application of the wood dashboard, especially the lacquering process, takes nine days to complete. The result is an interpretation of the Rolls-Royce ‘wraith’ that blends the characteristics of power, style and drama.

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img.4The accent color has found an elegant new application via a striking two-tone composition steering wheel

img.5The interior’s craftsmanship is completed with the integration of a bespoke clock

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img.7A contemporary cabin is created with a classic arctic white or black interior color scheme

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img.9Colorful silk strips combine stylishly with the leather doors

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Via Designboom