img.0Image courtesy of studio calvi & brambilla
During Milan Design Week, Studio Calvi & Brambilla have reinterpreted Le Corbusier’s concept of living through four kinetic installations that infill Cassina‘s showroom window. In celebration of the 50th anniversary of the "LC collection" — one of the most significant in contemporary design history — Cassina’s Milanese storefront is transformed into a stage, where iconic pieces from the series rotate, spin, whirl and twirl in whimsical and poetic ways.
The metaphoric installations animate classic pieces designed by Le Corbusier, Pierre Jeanneret and Charlotte Perriand, like the 1928 "LC4" chaise lounge and the revolving "LC7" armchair from 1927, personifying them through endlessly looping motion.
img.1Rounded armchairs presented in a spectrum of bright colors indefinitely spin in small circles. Image © Designboom
"LC1" chairs — a sling seater with a steel frame — is formed into a gridded structure that sees its seat backs continuously revolve around an axis, creating a playful fanning effect that seems to interact with nearby visitors; rounded armchairs presented in a spectrum of bright colors indefinitely spin in small circles like synchronized dancers; two giant wheels constructed from three chaise lounges steadily whirl as if windmills pushed by a passing breeze; couch cushions are playfully lifted off the chair from which they provide padding.
Each of the installations for Cassina embody both a contemporary and poetic interpretation of the product, reconsidering tradition, form and functionality through an imaginative and artistic lens.
img.2The colorful armchairs, presented in blue, red, green and beige, endlessly rotate in place. Image © Designboom
The installation by Studio Calvi & Brambilla sees rotating armchairs in the Cassina showroom.
img.3"LC1" chairs — a sling seater with a steel frame — are formed into a gridded structure. Image courtesy of Studio Calvi & Brambilla
img.4The chairs continuously revolve on an axis, creating a fan-like effectimage © designboom
img.5The installation made with chairs seems to interact with nearby visitorsimage © designboom
A spinning structure made of chairs in the Cassina Showroom space in Milan
img.6Two wheels made of chaise lounges steadily spin in the room. Image courtesy of Studio Calvi & Brambilla
img.7Image courtesy of Studio Calvi & Brambilla
img.8Three chaise lounges are configured in the shape of a wheel and rotate on an axis. Image © Designboom
The chaise lounges form an endlessly rotating wheel
img.9Couch cushions are playfully lifted off the sofa from which they provide padding. Image courtesy of Studio Calvi & Brambilla
img.10Strings pull up the cushions from the padded chair. Image © Designboom
img.11The pads playfully lift off the seat. Image © Designboom
Seat cushions are lifted from the chairs in the installation by Studio Calvi & Brambilla
img.12Installation view at the Cassina showroom in Milan. Image courtesy of Cassina
img.13Kinetic installations on view within the showroom. Image courtesy of Cassina
Animation by studio calvi & brambilla showing the conception of the four installations