The creative face of Swiss design

Prodir at Milan Design Week

Milan, IT


img.0 Prodir at Milan Design Week

Switzerland is country of excellences, design is one of these and Prodir is part of the extraordinary world of swiss creativity.
Since 1975 Prodir means swiss-design, high quality, services reliability; today Prodir is recognized and appreciated as a design swiss brand, already well known for writing system development and distribution.
Design and vertical integration distinguish Prodir into the world of writing instruments: high attention to new trends, to the consumer needs that are evolving, ergonomics, along with industrial flexibility, knowledge and experience of its over than 300 colleagues, led the Company to grow steadily.
img.1 Prodir at Milan Design Week

This year Prodir presented at Milan Design Week in partnership with Alias, one of the greatest names in international design, a series of innovations receiving the interest by the world of design and PR, Italian and foreign. In this occasion Prodir presented the new Retail Collection, designed by Christoph Schnug and accompanied by a great communication campaign named “ME MYSELF AND I”.
img.2 Prodir at Milan Design Week

During the Milan Design Week a big number of visitors attended the Alias flagship store in the heart of Milan, attracted by the combination between the arts of writing and drawing with the artificial intelligence - the first in the world - through two robots who wrote and drew with Prodir pens on the prestigious Canson paper. Architects, designers, stylists, artists, creative people, professionals about design and writing, glamorous fashion, sports and entertainment were the great protagonists in the event Thursday, April 6th and animated the photo set connected to the Social Media channels of Prodir.
img.3 Prodir at Milan Design Week

Milan, capital of design, was aroused and appreciated the innovative and original promotional ideas by Prodir, starting from guerrilla marketing that reached all the visitors of “International Design Fair” in Rho Fair site and of “FuoriSalone” in the city center.
But especially the Maxi-Sculptures Prodir, which emphasized the design positioning of Prodir in the city center, using the pen model Twenty, the famous “Peak Pen”, generated a lot of positive feedback. This model is the perfect mix between style and innovation, a sculpture object that takes the form of the pen with a color range in which everyone can recognize themselves depending on their own mood.
img.4 Prodir at Milan Design Week

Prodir at Milan Design Week: a tribute to the Swiss design but also a “party” for the design, in the world capital of creativity, fashion and design.