An Argentinian artist who lives and works in Berlin and New York, Daniel González is preparing to inaugurate the Fondazione La Fabbrica del Cioccolato (the Chocolate Factory Foundation) on 21 May with the work, Paper Building. Before the opening, we met him to explore together the dreamlike and engaging atmosphere of his site-specific work.
img.0Daniel González, Paper Building, 2016, study for ephemeral architecture, courtesy of the artist
Every time I am faced with a work of architecture or a space, I have to consider the needs, the functions and the story of that place. In the case of “Paper Building”, the background was the former Cima Norma chocolate factory, which hadn’t operated for several years yet its presence brings echoes and past melancholy. Taking another look at the architecture, I wanted to change its very identity, in other words, go back to ground zero of the story of the factory’s architecture.
Through the act of applying the paper, which could be understood as “adding” but actually means taking away, I cover up in order to discover, that is, by complete covering the façade it is stripped back to the outline of the architecture itself. On the day of the inauguration, I will bring together the people who live in the area, who had a direct relationship of some kind with the old factory, to forcefully smash, in an act of violence, its doors and windows:this gesture will become a symbol of the change, an act of revelation, creating a future in the present by tearing it from history.
img.1La Fabbrica del Cioccolato, courtesy of the Foundation
The assessment of the possibilities offered by the space is always in direct proportion to the surrounding area:its function, the relationship this space has with the community and the symbolism it carries within.At first glance, this mass of information might seem to influence my creative approach but it is actually an input equation that creates connections between thought and experiential information in order to come up with the idea. You can start from an object within yourself or apply a preconceived idea through which the object reveals itself or it becomes a friend of the creative process.
img.2La Fabbrica del Cioccolato, courtesy of the Foundation
In common with Bernini’s works or the baroque period, the outcome of my ephemeral architecture are celebratory machines. The fact of being contemporary, on the other hand, comes from the addition of the excitement of architecture as well as the conceptual values.This ephemeral architecture participates in the creation of spectacle, typical of the information society and virtual connection we are living through today. The materials used are those best put in service of the idea, they may be light, like paper or cardboard, if the idea is called "Paper Building" or "Pop-Up Building”, in which I have to create lightness to carry thought. Ultimately, thought and matter are companions in the same experience.
img.3Daniel González - Paper Building, 2016, work in progress - courtesy of the artist and the Foundation La Fabbrica del Cioccolato
img.4Daniel González - Paper Building, 2016, work in progress - courtesy of the artist and the Foundation La Fabbrica del Cioccolato
img.5Daniel González - Paper Building, 2016, work in progress - courtesy of the artist and the Foundation La Fabbrica del Cioccolato